The Heart Behind Flaunt

Welcome to Flaunt - a thoughtfully curated boutique where style meets community.

How We Started

Founded in 2003 by Ashley Luengo in the heart of Danville, CA, Flaunt is more than just a place to shop—it’s a space where women can feel inspired, confident, and at home. We’re proud to be a women-owned and operated small business, built on heart, hustle, and a deep love for fashion, connection, and creativity.

What We’re All About:

  • On-trend, wearable fashion hand-selected with care

  • Curated gifts that are both beautiful and intentional

  • A boutique experience that’s personal, not transactional

  • Events, pop-ups, and collaborations that support fellow women-owned brands and bring the community together

Why Shopping Small Matters

Whether you're shopping online or visiting us in-store, we want every interaction to feel special. We know you have options, and we’re so grateful when you choose us. Supporting Flaunt means supporting a local dream—and we promise to always make that worth your while.

Thank you for being here.
xo,
Ashley + the girls at Flaunt

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